What is the MVP (Minimum Viable Product)?

MVP (Minimum Viable Product) is a strategy used in the world of startups to develop and launch a product or service quickly and effectively.

The idea is to create an initial, basic version of the product, with only the most essential features, to get it into the hands of users as soon as possible.

The goal of the MVP is to get valuable feedback from actual users and potential customers. By doing so, founders and developers can learn what works and what doesn’t, what features are important to users, and how to significantly improve the product.

Related concepts

• Pitch
• Equity
• Venture capital
• Startup
• Capitalization Table («Cap table»)
• Convertible participatory loan